Every time you're searching for something and don't click, you're telling Amazon that there's a gap."
"They track what people are searching for, what they click, what they don't. "Amazon has all this data available," Greer told The Guardian.
MONOPOLY EMPIRE AMAZON DRIVERS
Such strict standards that employees report being scared to take bathroom breaks, lest they fall behind, drivers and warehouse workers have reported.Ĭonsumer data is especially valuable - a 2019 Forbes report indicated it's the most valuable to businesses - and Amazon makes extensive use of it.Įvery click on the website, whether you decide to purchase an item or not, collects data on consumer behavior and tells the tech giant if you check reviews or price shop before completing a purchase and which ads you interact with, in addition to details like your payment information and address. "very aspect of their profit is derived from their ability to amass and leverage data."Īmazon's surveillance of its employees is well-documented, from its "time off task" metric that measures productivity to monitoring its delivery drivers with AI cameras. "People tend to think of Amazon as an online marketplace, but really, Amazon is a surveillance company," Greer told Insider. It's "like the mythical Hydra, where you cut off one head and two more grow in its place," one data privacy expert told Insider.Įvery step of the way, from its beginnings as an alternative to brick and mortar bookstores to snatching up over half of the online retail market, Amazon has relied on surveillance to dominate the competition, according to Evan Greer, director of the nonprofit advocacy group Fight for the Future. It often indicates a user profile.Īmazon's recent multi-billion dollar purchases of One Medical and iRobot have spurred concerns from legislators, antitrust advocates, and privacy experts, but the company's sprawling business model - and reputation of surveilling consumers and competition alike - makes the company almost unstoppable. Account icon An icon in the shape of a person's head and shoulders.
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